Without Attention, everything else is wasted.
Advanced marketing data and analytics solutions to enhance the performance of advertising creative and media. Get more certainty around how your marketing investments are actually delivering returns.
Advanced marketing data and analytics solutions
To enhance the performance of advertising creative and media.
Marketing investments
Get more certainty around how your marketing investments are actually delivering returns.
Magnetic's FocusLift™
Measuring emotional impact, brand uplift, attention, and engagement on a second-by-second basis at scale
Magnetic's AttentionBoost
Calculate exactly how much real attention your media dollars can deliver.
Without Attention, everything else is wasted.
Powerful natural language processing capabilities, that can understand and respond to customer inquiries in real-time & improve customer satisfaction.
Why Magnetic?
As brands vie for the fleeting attention of consumers, attracting and retaining focus has emerged as a critical challenge. Magnetic harnesses next generation creative and media measurement technologies to help advertisers reduce wastage and increase the effectiveness of marketing campaigns.
Cross-media measurement
Be able to quantify and compare the contribution of and optimise media buys across all on and offline channels
Moving beyond opportunities to see
We help clients answer questions such as ‘how many of my branded moments’ are going to be seen vs unseen
Creative assessment and optimisation at scale
Test and iterate all visual assets (video, image, text) within 24/48 hours to ensure you’re maximising every fleeting attention opportunity
Predict your ROI with certainty
Our attention MMM can help predict your ROI by channel and creative type to increase certainty in decision making around channel and creative investments
Our Products
As brands vie for the fleeting attention of consumers, attracting and retaining focus has emerged as a critical challenge.
Magnetic's FocusLift™
FocusLift™ analyses Ad creative across all major on and offline channels, measuring emotional impact, brand uplift, attention, and engagement on a second-by-second basis. This granular data empowers brands to identify and optimise the key moments that resonate most with their audiences, or optimise the elements of their visual creative across OOH, social, YT, display and packaging/ POS to drive significant uplifts in user attention/ engagement.
Magnetic's AttentionBoost™
AttentionBoost™ enables advertisers to calculate exactly how much real attention their media dollars can deliver, by reach point and impression, by channel and copy length/ format to identify potential reach to attention gaps in their media plans before deploying ad dollars. By quantifying the attentive vs inattentive impressions their budgets will secure across multiple channels, brands can adjust their media mix to maximise performance without increasing spend.
Proven Results
Our solutions have been proven to generate significant uplifts in campaign ROI through going beyond current proxy measures such as reach and viewability to measuring real human attention, emotion and how this ladders up to brand outcomes such as sales and profit.
Advertisers seeing 3 to 20% efficiencies in media investments - generating more ROI for the same budget or the same for less
Harnessing emotion and attention data in the creative process can prolong the lifespan and effectiveness of creative investments by up to 18%
News & Events
Discover our useful resources and read articles on different categories
.png)
.png)
Subscribe to our newsletter
