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Bringing to you - industry content that deserves real attention.
Business
Phil Townend Kicks Off Magnetic’s Inaugural Speaker Event With Keynote Session At Te Papa
The need to use attention data to inform the role of each media channel and to build creative content that maximises the limited attention available on different platforms.
Campaign Brief
June 27, 2024
•
1
min read
View all
Ad Analytics
Business
Advertising
Business
Phil Townend Kicks Off Magnetic’s Inaugural Speaker Event With Keynote Session At Te Papa
The need to use attention data to inform the role of each media channel and to build creative content that maximises the limited attention available on different platforms.
Campaign Brief
June 27, 2024
•
1
min read
Business
Start-up tackles $1.89b ad industry ‘waste’
A new data solutions provider, magnetic has set out to address what it estimates to be as much as $1.89b of advertising waste in New Zealand, by using advanced tech to improve ROI.Est placeat perspicia
STOPPRESS TEAM
March 28, 2023
•
3
min read
Ad Analytics
Pre-testing ads is not divisive, it’s a no-brainer
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
Mark Ritson
March 28, 2023
•
5
min read
Advertising
The industry lost it's marbles and drove the cancellation of an ad.
HYPOTHESIS: The industry lost it's marbles and drove the cancellation of an ad which is probably effective.
David
March 28, 2023
•
2
min read
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